About Me 

I’ve always been a storyteller

As a kid, I quit softball because it clashed with my favourite program Inspector Gadget—a decision my team (and my parents) didn’t love, but hey - I knew what held my attention. And still does. Stories.

That same instinct has shaped my career, leading me through 17 of years storytelling. I’ve worked with giants and startups, across America and Europe, spanned industries from automotive to tech and produced stories for everything in-between print magazines and Instagram. I’ve navigated it all — and thrived. My superpower? Agility. I adapt, I connect, and I bring the right mix of experience, insight, and creativity to make stories come alive.

My Superpower in Action

2008-2014

At Viacom, I created larger-than-life brand activations that pushed boundaries in the automotive space. I led the development of a short film with Chevrolet that aired during the MTV Movie Awards Pre-Show, helped set a Guinness World Record with Rob Dyrdek for the longest reverse ramp jump (27.2m in a Chevrolet Sonic), and produced The America List—a branded entertainment series where The Buried Life uncovered hidden gems across the U.S. in a Subaru.

2014-2015

At HBO, I led national cross-platform marketing campaigns for our cable partners, including the expanded HBO VOD launch for Cox Communications. This involved driving consumer awareness through on-air spots, social activations, and media buys, while also equipping retail locations with educational materials.

2015-2016

At Fullscreen, I tapped into the world’s biggest creators to bring top brands to life. I led the first-ever VR campaign with Samsung, featuring eight creators like Devin Super Tramp, Rooster Teeth, and Matt Steffanina. I also developed a YouTube series for Visit California starring football legend Joe Montana and launched the first family-led campaign for Tide’s Safety Care initiative. 

2016-2021

At Red Bull Media House, my team and I built a diverse lineup of global creators—like Sabrina Cruz (Answers in Progress) and Luke Korns—to fuel fresh content pipeline for our global channels. We produced high-impact stories and original formats across priority programming, from major events to athlete projects and sports verticals, including the series Origins with Andy Burgess.