The Challenge
TAG has a strong value proposition as a female-focused athlete and creator management agency, backed by a CEO with deep experience in the influencer and sports sectors. However, the brand lacked an identity and a strategy that showed its potential to disrupt female athlete management. It needed to stand out.
TAG The Solution
Partnering with a sports PR consultant, we gave TAG a bold identity to match its bold mission with new brand colours, standout visuals and a refreshed logo in collaboration with the CEO. We created a clear and compelling brand story that connected across all platforms from their website, social and their master pitch deck.
Updated logo with tagline
New colours (orange, black and white) with highlighter effect; new messaging
Redesigned the website
Overhauled and expanded the master pitch deck for prospective athletes, investors, and brands
We crafted and launched a social and content strategy that including cleaning up Instagram and building social-first formats that put athletes front and centre in order to grow and deepen engagement with consumers.
New programming and a refreshed grid on Instagram
A new carousel format that introduced athletes by sharing athletic and personal insights
A new video format that humanises the athletes
The Outcome
TAG doubled its Instagram following by reshaping its identity and messaging in just four months. Its fresh content strategy didn’t just turn heads—it caught the attention of competitors and athletes alike, leading to new athlete signings. With a stronger, more defined presence, TAG is on its way to becoming a leader in female athlete management in the UK, setting the stage for long-term growth and impact.
